Growing an adjacent subreddit so the brand became the default recommendation
Client: A Hospitality Brand
The Challenge
The client didn't just want ads — they wanted to own the conversation in their category, so that when people asked for recommendations, their brand came up organically and repeatedly. That meant building real community infrastructure, not just running campaigns.
Our Approach
We grew a subreddit adjacent to the client's brand (not a branded subreddit itself), which let us regularly and credibly mention the client as the top choice within genuine community discussion. This ran for a full year as a retainer engagement.
The Results
Ahrefs traffic data tells the story: traffic grew steadily through the active retainer period, then held at a consistent, much higher baseline even after growth work tapered off — it didn't collapse back to zero.
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