8.4M Reddit impressions for a B2C fintech app nobody had heard of
Client: A B2C Fintech App
The Challenge
Fintech is one of the hardest niches to operate in on Reddit. Moderators are quick to remove anything that smells like an ad, and finance subreddits have zero tolerance for accounts that look brand-new or promotional. Our client's app was relatively unknown, and they needed leads and brand awareness without getting banned on day one.
Our Approach
We properly warmed up every account over weeks before posting anything brand-related, built genuine post and comment history first, and used the specific language and tone each subreddit's community actually rewards rather than marketing copy. Every post and comment was written to read as a real community member's contribution, not an ad.
The Results
Over 5 months, the account network drove 8.4M total impressions. Here's one representative post and one comment from the campaign.
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