Building a subreddit from zero to compete with an established rival
Client: A B2B Fintech Platform
The Challenge
The client wanted brand awareness and a real Reddit presence as part of a broader rebrand. The problem: one of their biggest competitors already had an established, active subreddit, and was winning the category by default. Starting from nothing meant competing for the same audience's attention from a standing start.
Our Approach
Rather than trying to out-shout the competitor on existing subreddits, we built and grew a dedicated subreddit for the client from the ground up — seeding it with real discussion, growing a genuine member base, and positioning it as a go-to resource in the category. This is still an active, ongoing engagement.
The Results
Ahrefs data on the subreddit, last 6 months:
Want results like this?
Book a free call and we'll tell you honestly whether Reddit is a fit for your brand.